Case Studies

Site URL: www.sendcigarettes.com

Optimized: February 2003

Contact Person: Mr. Bernhard Kaufmann

Problem: This site posed a serious problem for search engines as it is a dynamic site. Since all the URL had query strings in it, the search engines could not index the site content. The default page did not have title and Meta tags optimized. As a result, this site was a total black-out from the search engines databases. The client had to therefore rely on PPC advertising to get traffic which was turning out to be expensive. The client wished to have prominent listing with special emphasis to their hottest selling brand ‘Marlboro’. They also wanted to highlight that they sell the ‘cheap cigarettes’ online.

Solution: To get around the dynamic site problem, we created a 15-page micro static site, highlighting important sections of the site. We built a site map to hook up all the static pages and also optimized the home page of the site for all the tags. The site was then hand-submitted to major search engines.

Click here for Positioning Results.